racebook With all of the high profile horseraces offered in the US it is sometimes easy for a handicapper to overlook all of the great horse betting opportunities in the UK, Ireland, and Australia. Bet365 is a full-service racebook that provides an excellent betting menu for international racing. As a company, Bet365 also has a stellar reputation in the UK and is widely regarded as the best online bookmaker in the country. The strong business principles of Bet365 gives this racebook an air of legitimacy that can sometimes be lacking in an online betting platform. You can bet with confidence at Bet365.


Bet365 was founded in 2000 by Denise Coates and the Coates family still oversees the operation of the company. They are headquartered in Stoke-on-Trent, England and serve the UK. Bet365 currently employs more than 2000 people and is publicly traded under the Hillside (New Media) Ltd. Banner. The company is represented by American actor Samuel L. Jackson in their Australian advertising.


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Something a lot of race bettors might not know about betting horses in the UK is that bets on the track are still taken by bookmakers that operate their own betting shops out of a portakabin. That is exactly how Bet365 got started. After having success and building a good reputation as a bookmaker on the track, the Coates family decided to make the transition to online betting and created a very successful platform that now includes not only horse betting but betting on other sports as well as virtual casino action.

The Bet365 platform is available in 17 different languages and handles an annual betting amount in excess of $12 billion. That is a very large amount of wagering and it speaks to the confidence players have in the Bet365 platform. Bet365 has received numerous awards from the online gaming industry for their excellent service.

Players can contact the Bet365 customer service center 24/7 by calling toll-free 1-866-273-0934 or sending an email to There is also a live chat option on the website for account holders and those who are thinking about opening an account.

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There are multiple advantages for the horseplayer that wants to open an account with Bet365:

  • Best Price Guarantee. In the UK horseraces are broadcast live on Channel 4 and Bet365 offers players a guarantee that they will receive the best odds available. As stated earlier, odds can vary from bookmaker to bookmaker, but Bet365 always offers the best price to players for live racing on Channel 4.
  • Free racecards and selections. Bet365 gives players free racecards and selections for international tracks as well as tracks in the US. .
  • Virtual horserace betting. Don’t want to wait for the next race? Bet365 offers on-demand virtual race betting from three different virtual courses.
  • Great mobile platform. The Bet365 platform is compatible with all modern mobile devices and is one of the more user-friendly mobile platforms we have seen. Account holders can place bets from a smartphone or tablet and both Android and iOS systems are supported.
  • Transparency and reputation. Bet365 prides itself on transparency and its great reputation. The actual owners of the company are known and do not hide behind a corporate curtain. Additionally, Bet365 employs a sizable number of employees and works hard to maintain their reputation as a UK employer.
  • 100% matching bonus for new players. New players can receive a 100% matching bonus on their first deposit. Bet365 also offers a rotating schedule of promotions. Check the website to see what promotions are currently being offered.
  • Live streaming. Bet365 streams more than 50,000 live sporting events each year direct to a player’s PC. In addition to the horses, Bet365 streams just about every sport one can imagine from cricket to rugby to soccer as well as US sporting events like tennis, basketball, baseball, and football.

Start betting now at Bet365!

The UK offers some of the best international racing around, and horses that compete in the UK often appear in the Breeders Cup or Dubai World Cup. With a best odds guarantee and a user-friendly platform, the serious horseplayer should consider Bet365 as their online racebook and take advantage of the great bonuses and promotions.

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